Today in the world of
restaurants, cafés and hotels.
Selected HoReCa news from Azerbaijan and the world — a short summary and the source, updated daily.

Lawsuit against McDonald's: AI tool shares data with franchisees
McDonald's has been sued in federal court in the US over an artificial intelligence tool that helps franchisees set prices. The lawsuit alleges that the tool transmits sales data that should not be shared among competing franchisees.

AI tools in restaurants face employee and customer resistance
In some networks, concerns about the inaccuracy and inefficiency of artificial intelligence tools have proven justified; experts say that operators should implement these tools gradually.

Toast has introduced new artificial intelligence tools for restaurants
Toast, a POS provider, has introduced new artificial intelligence tools that prepare work schedules for restaurants, optimize websites, and provide pricing recommendations.

Media representatives got acquainted with the tourism potential of Ismayilli
A familiarization tour of the district's tourism potential was held in Ismayilli for media representatives.

A separate stand was allocated for Azerbaijan at the cultural tourism exhibition in Bulgaria
The 21st International Cultural Tourism Exhibition has opened in the Bulgarian city of Veliko Tarnovo; more than 40 municipalities and tourism organizations are participating, with separate stands dedicated to cooperation with Azerbaijan, China and the Serbian city of Niš.

The success of hotel robots depends on clear communication with employees
A review of 129 studies shows that the success of service robots in hotels depends on clear communication, precise role division and investment in the team; uncertainty creates fear of job loss among employees.

129 research: robots work in hotels, employee engagement weakens
A review of 129 studies shows that while the implementation of robots in hotels is operationally successful, it silently reduces employee engagement.

Booking Holdings controls 68.8% of the European OTA market
According to the 2026 HOTREC study, Booking Holdings controls 68.8% of European OTA bookings and 20.6% of total hotel bookings.

EHL report puts employee psychological well-being in the spotlight in hospitality
EHL's "Psychological Well-being in Hospitality" report, based on 48 expert interviews, links employees' psychological health to the quality of the guest experience.

Hotel investments in Europe reached 11.7 billion euros in the first half
In the first half of 2026, hotel investments in Europe amounted to 11.7 billion euros — 19.5% above the 10-year average, but 9.5% less compared to the same period last year.

Slovakia-Azerbaijan Tourism and SPA Sector Forum was held in Baku
A forum on the tourism and SPA sector between Slovakia and Azerbaijan was held in Baku.
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