Today in the world of
restaurants, cafés and hotels.
Selected HoReCa news from Azerbaijan and the world — a short summary and the source, updated daily.

A fire broke out in a restaurant in the Nasimi district of Baku
A fire broke out at night at the "Ukrainian Soloha" restaurant on Mirali Qashqay Street in Baku's Nasimi district; no one was injured.

Black Friday 2026: hotels are trying to reduce their dependence on booking agencies
Black Friday campaigns in the tourism sector do not fit into a single day, and hotels are trying to reduce their dependence on online booking platforms by strengthening their direct booking channels.

Google has launched an AI-powered hotel reservation feature
Google has launched an "agentic" hotel booking feature based on artificial intelligence. The system includes Booking.com, Expedia, Hotels.com, Priceline and Trip.com, as well as major hotel groups such as Choice Hotels, Hilton, IHG, Marriott and Wyndham.

The revenue-expense balance in tourism establishments in Turkey remains tense
According to AKTOB's assessment, although annual inflation in Turkey fell to 29.73% in September, the pressure on the revenue and cost balance of tourism enterprises continues, as the increase in the exchange rate has lagged behind inflation.

Barceló has extended its "From Waste to Art" project to gastronomy in Türkiye
Barceló Hotel Group has expanded its "From Waste to Art" project, implemented in Türkiye within the framework of sustainability, into gastronomy as well; a gastronomy manifesto has been presented.
Allegation of price matching against McDonald's using AI
A class action lawsuit has been filed against McDonald's in a Chicago federal court: the company is alleged to have illegally coordinated menu prices at its franchise and company-owned restaurants using an artificial intelligence-based system.

Euronews covered the impact of the 10th Azerbaijan Grand Prix on tourism
The 10th Formula 1 Azerbaijan Grand Prix held in Baku brought thousands of foreign guests to the city; Euronews reported on the impact of the anniversary race on tourism, the service sector and employment.

Hotel and restaurant prices in Turkey lagged behind inflation in September
According to the September 2026 figures of the Turkish Statistical Institute, price increases in the hotel and food service sector remained below overall inflation.

The use of artificial intelligence in the hospitality and food service sector in Turkey increased by 116 percent in one year
According to TÜİK's 2026 statistics, the use of artificial intelligence in the accommodation and food services sector in Turkey increased by 116 percent in one year. Nevertheless, 86.8 percent of establishments still do not use this technology.

Turkey's draft law on foreign online reservation platforms goes to committee
The draft law regulating foreign digital placement platforms in Turkey will be discussed in the parliamentary committee tomorrow. A TÜROFED official says the issue should not be reduced solely to the Booking dispute.

OTA pressure is rising in Europe, while Turkey's platform law reaches committee stage
Booking and Expedia control a large share of online hotel sales in Europe, while hotels are trying to protect their direct sales channels. In Türkiye, a draft law regulating foreign digital reservation platforms will be discussed in a parliamentary committee tomorrow.
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