Today in the world of
restaurants, cafés and hotels.
Selected HoReCa news from Azerbaijan and the world — a short summary and the source, updated daily.

Generator plans to double the number of hotels by 2030
Generator, which operates in European cities, aims to increase its number of properties from 15 to 30-40 by 2030. CEO Xavier Mufraggi explains this as the expansion of an affordable lifestyle hospitality model.

Purebread intends to acquire the 27-year-old Caffè Artigiano cafe chain
Purebread Brands, operating in the British Columbia region of Canada, has signed a letter of intent to acquire the Caffè Artigiano café chain.

In October, hotel prices decreased by 39.8 percent compared to August.
According to ENUYGUN.com's data as of September 28, a 39.8 percent decrease was recorded in August between the average nightly accommodation price and the price of reservations with October check-in.

Cendyn has prepared a Black Friday email checklist for hotels
As hotels prepare for Black Friday and Cyber Monday campaigns, Cendyn has provided a checklist to keep emails out of the spam folder. The reason is that providers like Gmail and Yahoo have tightened their controls.

Booking Holdings controls 68.8% of the European OTA market
According to the 2026 HOTREC study, Booking Holdings controls 68.8% of European OTA bookings and 20.6% of total hotel bookings.

Hotel investments in Europe reached 11.7 billion euros in the first half
In the first half of 2026, hotel investments in Europe amounted to 11.7 billion euros — 19.5% above the 10-year average, but 9.5% less compared to the same period last year.

Climate change is reshaping the tourism sector
Drought, heatwaves and floods are changing cruise itineraries, museum operating hours and hotel costs in Europe; cooler destinations are extending the season.

Hotel and restaurant prices in Turkey lagged behind inflation in September
According to the September 2026 figures of the Turkish Statistical Institute, price increases in the hotel and food service sector remained below overall inflation.

OTA pressure is rising in Europe, while Turkey's platform law reaches committee stage
Booking and Expedia control a large share of online hotel sales in Europe, while hotels are trying to protect their direct sales channels. In Türkiye, a draft law regulating foreign digital reservation platforms will be discussed in a parliamentary committee tomorrow.

RAMS Global and Marriott enter two 210-room projects in Türkiye
The international hotel company RAMS Global has moved its cooperation with Marriott International to Turkey. According to the company's statement, two different Marriott brands will be located within the RAMS City Halic and RAMS City Gaziantep projects, and the total number of rooms in these two properties is 210. Both projects either

Azerbaijani companies plan to invest in several sectors in Uzbekistan, including tourism
Azerbaijani companies intend to implement new projects in Uzbekistan in the mining, energy, agriculture, tourism, construction and financial sectors. This signals the expansion of Azerbaijani business into the Central Asian market.
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