Hotel investments in Europe reached 11.7 billion euros in the first half
In the first half of 2026, hotel investments in Europe amounted to 11.7 billion euros — 19.5% above the 10-year average, but 9.5% less compared to the same period last year.
Hotel investments in Europe reached 11.7 billion euros in the first half of 2026. This is 19.5% above the 10-year average, but represents a 9.5% decrease compared to the same period last year.
Growth has been driven by large deals: the number of transactions above 100 million euros increased by 30% year-on-year. Cross-border activity was strengthened by Asia-Pacific and Middle East-Africa investors. The average price per room rose by 9% to 228,416 euros.
The supply side is also growing: hotel supply in Europe expanded by 2.9%, particularly in Southern Europe, Poland, Italy and Austria. Average RevPAR reached 101 euros — a 3% annual increase. The highest growth was recorded in Milan (24%) and Budapest (15%).