DK
DK Agency
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MASTER

P&L

Model your monthly income and expense report. Separate controllable and fixed costs, then track net profit.

P&L Statement

Category
Amount
Percent
100.0%
COGS (Cost of goods sold)
30.0%
Operating profit
AZN 34,500
69.0%
Controllable expenses
20.0%
3.0%
4.0%
Controllable profit
AZN 15,700
31.4%
Fixed / less controllable expenses
10.0%
Net profit
AZN 7,700
15.4%
Healthy profit margin

P&L Benchmark

10-15%
Net profit
≤65%
Prime Cost
28-32%
Food Cost
≤10%
Rent
Labor 25-35%
Marketing 3-6%
Utilities 3-5%
Repair 1-2%

What is P&L?

Profit & Loss is the financial statement that shows how much a restaurant earns and spends during a period. It should be prepared every month.

P&L Structure

Total revenue

− COGS (food + packaging)

= Operating profit

− Controllable expenses

= Controllable profit

− Fixed expenses

= Net profit

Understand P&L Deeply

Know the logic behind the numbers and take control.

Controllable vs fixed

Controllable

Food, labor, ads, promos, utilities, and repairs can be changed. A large share of P&L control is in your hands.

Less controllable

Rent, tax, insurance, and depreciation are more fixed. Focus first on expenses you can influence.

What is Prime Cost?

The two largest restaurant costs are food and labor. Prime Cost is the most critical P&L metric. Keep it below 65% of sales.

Formula

Food Cost + Labor Cost

= Prime Cost

Prime Cost % = (FC + LC) ÷ Sales × 100

Warning signs

Prime cost above 70% means the restaurant is near the loss zone.

Net profit below 5% is risky; one mistake can turn the month negative.

Rent above 12% may mean the location is too expensive.

Net profit above 15% signals strong performance and room to invest.

DK Agency advice

A restaurant that prepares P&L once a month is already ahead of most competitors. Real power comes from weekly tracking because trends appear earlier.

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