Cendyn has prepared a Black Friday email checklist for hotels
As hotels prepare for Black Friday and Cyber Monday campaigns, Cendyn has provided a checklist to keep emails out of the spam folder. The reason is that providers like Gmail and Yahoo have tightened their controls.
Cendyn, a company offering technology solutions for hotels, has prepared a checklist to improve email deliverability ahead of Black Friday and Cyber Monday campaigns. According to the company's statement, the checklist covers areas such as sender reputation, audience engagement, and campaign timing.
Major email providers like Gmail and Yahoo have recently tightened their control over sending rules. As a result, hotels' discount offers may end up in the spam folder rather than the customer's inbox. Cendyn's goal is to increase campaign reach and boost direct bookings.
The company states that it serves more than 35,000 customers in over 150 countries and generates 20 billion dollars in hotel revenue annually on their behalf.
For hotels and guesthouses in Azerbaijan, this means that success in seasonal discount campaigns depends not only on the appeal of the offer but also on the email reaching the right address at the right time. If the cleanliness of the sending list and the timing of sends are overlooked, a well-prepared campaign may never reach the customer.