DK Agency
Sector Pulse

Today in the world of
restaurants, cafés and hotels.

Selected HoReCa news from Azerbaijan and the world — a short summary and the source, updated daily.

46articles in the last 7 days
142published articles
12active sources
A success story that began with a newspaper ad...In loving memory of Ruslan Guliyev
Market·DK Agency·10 June

A success story that began with a newspaper ad...In loving memory of Ruslan Guliyev

President of the Azerbaijan Health and Thermal Tourism Support Association, head of “Milenium Congress Tourism” company, one of the founders of Turan Gastro Tourism Education Center, tourism expert Ruslan Guliyev has died.

### What happened?  
Tropical Smoothie Cafe franchise network opened its 1700th cafe and signed agreements for 900 new stores. The brand's total value reached $1.5 billion. The secret to their success is simple: encouraging smoothie customers to also order food at the same time.

### Why is it important?  
This shows that cross-selling in the food and beverage sector is a key driver for growing franchise models. In Azerbaijan, many cafe chains focus only on drinks or only on food, whereas combining these two areas can increase customer traffic and average check size.

### Lesson for Azerbaijan's HoReCa/franchise  
Local entrepreneurs should focus on menu diversification. For example, offering light snacks at juice and smoothie venues can both boost sales and cause customers to spend more time in the establishment.

### Risk  
If cross-selling is not managed properly, the brand identity may weaken. Customers come to the venue only for smoothies; if food offerings create confusion, the quality of the core product may take a back seat.

### DK's view  
Cross-selling accelerates growth in franchising, but in Azerbaijan it is more critical to maintain the simplicity of the concept.
Finance·DK Agency·11 June

### What happened? Tropical Smoothie Cafe franchise network opened its 1700th cafe and signed agreements for 900 new stores. The brand's total value reached $1.5 billion. The secret to their success is simple: encouraging smoothie customers to also order food at the same time. ### Why is it important? This shows that cross-selling in the food and beverage sector is a key driver for growing franchise models. In Azerbaijan, many cafe chains focus only on drinks or only on food, whereas combining these two areas can increase customer traffic and average check size. ### Lesson for Azerbaijan's HoReCa/franchise Local entrepreneurs should focus on menu diversification. For example, offering light snacks at juice and smoothie venues can both boost sales and cause customers to spend more time in the establishment. ### Risk If cross-selling is not managed properly, the brand identity may weaken. Customers come to the venue only for smoothies; if food offerings create confusion, the quality of the core product may take a back seat. ### DK's view Cross-selling accelerates growth in franchising, but in Azerbaijan it is more critical to maintain the simplicity of the concept.

Tropical Smoothie Cafe opened its 1700th branch and signed a contract for 900 new locations; the brand's value reached 1.5 billion dollars. The mechanism behind the growth is simple: directing customers who come for smoothies to also order food — i.e., cross-selling.

Explora Journeys: New strategy in the luxury cruise industry
Market·DK Agency·11 June

Explora Journeys: New strategy in the luxury cruise industry

What happened

Shanghai revives its night economy with 200 events
Market·DK Agency·11 June

Shanghai revives its night economy with 200 events

Shanghai city launched a series of night events called "Shanghai Tonight" on June 6, 2026. As part of the program, around 200 events will be held in shopping malls, coastal areas, parks, museums, and neighborhoods. The events are under the slogan "Beyond Expectation" as part of the Shanghai Shopping Festival and Summer Consumption.

Subway held the official opening of its first restaurant in Azerbaijan!
Market·DK Agency·11 June

Subway held the official opening of its first restaurant in Azerbaijan!

Subway, one of the world's most famous quick service restaurant chains, has opened the doors of its first restaurants in Baku to guests. The first three restaurants are located in "White City," in the Caspian Plaza business center, and near the Academy of Sciences.

Salon du Chocolat İstanbula ikinci dəfə gəlir: qlobal şokolad səhnəsi dekabrda Türkiyədə
Market·DK Agency·11 June

Salon du Chocolat İstanbula ikinci dəfə gəlir: qlobal şokolad səhnəsi dekabrda Türkiyədə

Şokolad və qənnadı sənayesinin ən nüfuzlu beynəlxalq tədbirlərindən sayılan Salon du Chocolat İstanbul üzrə ikinci buraxılışını 11–12 dekabr 2026 tarixlərində İstanbul Konqres Mərkəzində keçirəcək. "İlham verən dadlar" mövzusu altında, Sözen Group təmsilçiliyi ilə təşkil olunan tədbir dünyaca tanınmış şefləri, sektor peşəkarlarını və şokolad həvəskarlarını eyni platformada birləşdirir.

Playa Bowls Kanadada İlk Kirayə Müqaviləsini İmzalayıb
Technology·QSR Magazine·4 April

Playa Bowls Kanadada İlk Kirayə Müqaviləsini İmzalayıb

ABŞ-da 400-ə yaxın filialı olan aparıcı super meyvə qabları mağazası Playa Bowls, imzalı tropik üslubunu rəsmi olaraq sərhədin şimalına aparır. Brendin Kanadaya genişlənməsində rəhbər olan Eat Up Canada, Inc. şirkəti, Toronto şəhər mərkəzindəki The Well-də ilk Kanada mağazası üçün kirayə müqaviləsi imzalayıb. Mağaza Playa Bowls-un...

Menyuda Yenilik: İsti tuna çurrosu və asado qısa qabırğaları
Growth·Nation's Restaurant News·3 April

Menyuda Yenilik: İsti tuna çurrosu və asado qısa qabırğaları

Həmçinin Kreol karidisi və əncir dipi, göbələkli tərəvəzli skalloplar və Espresso Martini olmayan qəhvə ilhamlı kokteyl.

Burger King bir nömrəli burger şəbəkəsi olacağına inanır
Growth·Nation's Restaurant News·3 April

Burger King bir nömrəli burger şəbəkəsi olacağına inanır

İcraedici sədri Patrik Doyl və prezident Tom Kertis, şəbəkənin Pizza Hut-u ötdüyü Domino's-dakı təcrübələrindən istifadə edirlər.

Restoranlar fevral ayında itirilən iş yerlərinin bir hissəsini bərpa etdi
Growth·Nation's Restaurant News·3 April

Restoranlar fevral ayında itirilən iş yerlərinin bir hissəsini bərpa etdi

26,200 iş yeri azaldıqdan sonra, mart ayında sənaye 21,500 yeni iş yeri əlavə etdi

Taco Bell pərəstişkarları Hindistanın Ədviyyatlı Toyuq Tako-sunu ABŞ menyusu üçün seçdi
Growth·Nation's Restaurant News·3 April

Taco Bell pərəstişkarları Hindistanın Ədviyyatlı Toyuq Tako-sunu ABŞ menyusu üçün seçdi

Təklif, şəbəkənin ilk Qlobal Tako Səsverməsində təxminən 65% səs topladı.

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