Toolkit
JOURNEYMAN
Branding
Go beyond your logo. Build your brand statement, visual identity and social media strategy step by step like a workbook.
Branding workbook
Define your brand statement with a 12-item checklist.
7 elements of visual identity
1.Logo
2.Color palette
3.Typography
4.Photography style
5.Menu design
6.Social media templates
7.Packaging design
DK tip
Write your brand statement first, not your logo. Going straight to design before defining your target audience, service tone and menu language leads to expensive rework 2-3 times over.