Thailand is changing course in tourism: fewer tourists, more spending
Thailand's international visitor forecasts have been revised downward, and hotels are facing pressure to close. The country aims to shift from mass tourism toward attracting higher-spending guests.
Forecasts for international visitor numbers to Thailand have been revised downward, and the hotel business is facing pressure to close. In its tourism strategy, the country has identified a shift from mass tourist flows toward higher-spending guests as a priority.
The expected growth is not materializing. Nevertheless, German tourists' interest in Thailand remains strong.
This news has indirect significance for the Azerbaijani market: an oversupply of hotel accommodation capacity in destinations such as Thailand and a decline in visitor numbers are intensifying price competition. For hotels and guesthouses in Baku and the region, this means that relying on foreign guest flows becomes risky — attention is increasingly shifting to domestic and nearby regional markets, as well as to services that encourage guests to spend more per night.