Six European tour operators are changing their hotel selection for guests over the age of 50
Alltours, Anex Tour, Coral Travel, Dertour, Schauinsland-Reisen and TUI are highlighting adults-only hotels for tourists over 50; Turkey's Side, Belek, Kemer, Fethiye and Alanya resorts are included in the list.
In the European tourism market, product managers from six major tour operators — Alltours, Anex Tour, Coral Travel, Dertour, Schauinsland-Reisen and TUI — have disclosed their hotel recommendations designed exclusively for the over-50 tourist segment. Among these guests' requirements, tranquility, comfort, quality gastronomy, wellness services and long-stay arrangements stand out.
Turkey is also among the recommended destinations — particularly properties in the resorts of Side, Belek, Kemer, Fethiye and Alanya. This segment seeks relaxation away from the crowds of families with children, meaning the hotel's target audience and atmosphere become the main criterion for selection.
For the Azerbaijani market, this is primarily a signal regarding hotel segmentation. It is difficult to serve both families with children and older guests seeking tranquility at the same property; that is why in Europe the "adults-only" format is sold as a separate product. For hotels in Baku and the regions, offers segmented by age group, wellness and gastronomy packages, as well as long-stay rates, could become stronger arguments in negotiations with tour operators.