Are hotel exhibitions losing their relevance? Guest wellbeing and GEO under discussion
The HospitalityNet review raises the future of hotel exhibitions, the role of hotels in guest wellbeing, and the restaurant issue related to GEO.
HospitalityNet's November 3 roundup features three topics from the hospitality agenda.
The first is the question of whether trade show halls still carry significance: an experienced technology expert in the field questions the role of professional trade fairs at a time when buyers increasingly research suppliers through artificial intelligence.
The roundup also brings to discussion, in a "World Panel" format, what role hotels play in guest wellbeing.
The third topic concerns GEO (generative engine optimization) and a restaurant that is not recommended — the issue of how the restaurant appears in online searches and AI answers.
For the Azerbaijani market, the concrete aspect of this signal is that hotels and restaurants in Baku and the regions are also facing an environment where guests form their decisions through AI answers. This variable must be taken into account when planning supplier selection or trade show participation.