91% of hotel chains use artificial intelligence, only 13% see financial results
Although the implementation of artificial intelligence in hospitality is becoming widespread in 2026, only 13% of chains report achieving measurable financial returns.
In 2026, although artificial intelligence was widely applied in hospitality, the results turned out weaker than expected. According to the data, 91% of hotel chains use this technology, but only 13% reported achieving measurable financial returns.
Several important events occurred over the course of the year. By April, due to conflicts in the Middle East, the price of jet fuel rose by 120%. In August, Google introduced agent-based hotel booking in the US.
The results in global tourism were mixed: in July, revenue per available room (RevPAR) in the Asia-Pacific region increased by 1.3%. During China's Golden Week, outbound trips rose by 9.3%, while domestic spending decreased by 1.9%.
This picture is also relevant for hotels and guesthouses in Azerbaijan: before investing in artificial intelligence tools, it is important to determine in advance which metric will improve, so as not to end up in a situation of "we use it, but we don't see the benefit."