Tourism experts in Madrid: sustainability is now a source of profit
At the event organized by Hosteltur in Madrid, tourism experts emphasized that sustainability is not only an ecological responsibility but also a strategic factor for the profitability and competitiveness of the hotel and tourism business.
At the tourism conference held by Hosteltur in Madrid, experts discussed sustainability strategies. Their main thesis is this: sustainability should no longer remain at the level of a slogan, because it directly affects business profitability, competitiveness and future.
At the event, it was noted that sustainability creates new growth opportunities for tourism enterprises. This is not only about environmental responsibility, but also about cost management, efficient use of resources and adapting to changing trends in guest demand.
For the Azerbaijani market, this signal shows that hotels and guesthouses should build sustainability not as a marketing decoration, but as part of their operational strategy. Especially for Baku hotels and guesthouses in the regions, where the share of energy and water costs is large, this approach can directly affect profitability calculations.