DK Agency
Sector PulseNews / Market
MarketDK Agency·27 October 2026·1 min read

Spain's Jaén region is turning its olive groves into a tourism product

The province of Jaén in Spain's Andalusia region aims to turn its olive groves, covered by approximately 70 million olive trees, into a significant part of its tourism economy.

Spain's Jaén region is turning its olive groves into a tourism product

The province of Jaén in Spain's Andalusia region intends to turn its vast olive groves into a source of tourism revenue. There are approximately 70 million olive trees in the region, and local institutions are striving to combine this area with gastronomy, nature walks, cultural heritage and rural accommodation experiences.

Source: turizmgazetesi.com — original article. DK Agency translated and shortened the story.