Barut Hotels moved to a three-brand structure in its 55th year
Turkey's Barut Hotels Group presented its new brand identity and three-brand structure at its 55th anniversary. The group will now serve different guest profiles under the names Barut Hotels, Barut Collection and BAYOU Luxury Resorts & Villas.
Barut Hotels Group, which began operations in Side in 1971, has celebrated its 55th anniversary and introduced its new brand identity. The presentation was held on October 27 in the ballroom of Barut Lara hotel, with the participation of the group's local and foreign business partners.
At the event, Ahmet Barut, Chairman of the group's Board of Directors, and Samuray Ören, Commercial Director, delivered speeches. Within the framework of the new structure, the Barut Hotels, Barut Collection, and BAYOU Luxury Resorts & Villas brands will serve with their own positioning for different guest profiles and vacation expectations.
Thus, instead of serving all segments under a single umbrella brand, the group establishes each brand in a separate position. In hospitality, this approach changes reservation channels and pricing policy. In Azerbaijan, this practice may be of interest for multi-property hotel groups.