Hotel investments in Türkiye are shifting toward the acquisition of ready-made properties, Accor targets 24 hotels by 2030
Rising construction costs in Türkiye and the growing difficulty of finding suitable land are steering investors toward buying ready-made hotels. Accor plans to open 24 new hotels in the country by 2030, while 280 new hotel openings are expected across the sector by the end of 2027.
In Türkiye, the trend of acquiring existing properties instead of new construction in hotel investments is strengthening. The reasons cited are rising construction costs and the increasing difficulty of finding suitable land plots.
Accor aims to open 24 new hotels in Türkiye by 2030. Across the sector, 280 new hotels are expected to be commissioned by the end of 2027.
This trend is interesting for the Azerbaijani market: as construction prices rise in Baku and the regions, the acquisition of existing hotels and guesthouses or their transfer to management could increase interest in the franchise model.