Turkey will open 280 new hotels by 2027, with investment of 3 billion dollars

By the end of 2027, 280 new hotels are expected to open across Türkiye. According to the source, the volume of investment in these projects will reach 3 billion dollars.

Along with the new hotels, room and bed capacity is also noted to increase significantly.

For the Azerbaijani market, these figures primarily change the competitive landscape: the rapid growth of hotel capacity in the neighboring country could intensify the struggle for the flow of guests, especially from Russia, the Middle East and Europe. For hotels and guesthouses in Baku and the regions, this makes standing out through price and service quality even more important.