Last minute sales in Antalya are picking up, but hotels remain empty despite the discount.
Although hotels in Turkey's Antalya region have seen an increase in last-minute sales as the season draws to a close, despite discounts of up to 50% on prices, the occupancy rate has not reached the expected level.
What happened
In Turkey's Antalya region, as hotels approach the end of the season, although an increase in last-minute sales has been observed, despite discounts of up to 50%, occupancy rates have not reached the expected level.
Why it matters
This situation shows how difficult demand forecasting is in the tourism sector. It reveals that discount strategies do not always yield results for HoReCa businesses; on the contrary, they require flexibility in revenue management.
Lesson for Azerbaijani HoReCa
Azerbaijani hotels and restaurants should carefully manage last-minute rates during seasonal fluctuations. Simply offering discounts is not enough; marketing and offers tailored to the target audience must be developed.
Risk
A continuous discount policy can weaken brand value and increase customers' expectation of low prices, thereby endangering future profitability.
DK's insight
Discounts cannot fill a hotel, but proper customer analysis can.