TatilBudur: with early booking, the customer looks for a trustworthy brand

TatilBudur, which works with more than 500 agencies and 2,500 travel consultants across 56 years in Türkiye, made statements about customer expectations, early booking trends and pricing policy at the 8th Antalya Tourism Fair. In the company's presentation, early booking stood out as the main topic of domestic tourism.

According to the company's position, price advantage alone is not decisive when purchasing a vacation — the customer also looks at a reliable brand and the quality of service. This is especially important at the early booking stage: the customer pays now but receives the service months later.

For the Azerbaijani market, this message is familiar: local hotels and guesthouses, too, can build trust in early booking campaigns by clearly showing details such as cancellation terms, payment procedure and what the service includes, in addition to the discount.