Four main models in the spa business: revenue shifts to repeat services
According to EHL analysis, wellness services in hospitality are divided into four main business models; rising labor costs are squeezing the profitability of the traditional spa business, and investors are turning to models that generate recurring revenue.
According to EHL analyst Emma Näpänkangas's analysis, as the weight of wellness tourism in hospitality increases, turning spa services into sustainable revenue has become the key question. The analysis presents spa services, facility-usage-based models, membership systems and wellness-oriented real estate investments as four main business models standing out in the sector.
According to the analysis, rising labor costs are making the profitability of traditional spa establishments more difficult, and investors' interest in recurring-revenue and scalable models is growing.
For hotel and guesthouse owners, this shows the importance of building the spa not merely as an additional service but as a separate revenue source. Membership and facility-usage-based approaches appear more sustainable in conditions of rising labor costs.