Who is responsible for the traveler's internet connection: airlines, hotels and platforms
Skift writes that the traveler does not perceive an internet outage as separate from the rest of the trip — which is why airlines, hotels and platforms must make reliable connectivity part of the journey itself.
Skift's October 23 piece raises the following issue: for a traveler, a loss of internet connection is not a separate incident from the rest of the trip. The publication emphasizes that airlines, hotels, travel platforms and connectivity providers must build reliable internet into the journey in advance.
The main argument of the piece is this: connectivity is no longer assessed as a separate service, but as part of the overall travel experience. The source links this to the expansion of artificial intelligence use throughout the trip — the more digital tools are relied upon, the greater the problem caused by a connectivity outage.
The article separately highlights the distribution of responsibility: the problem is not placed on a single party, but every link in the chain is held accountable.
For hotels and guesthouses in Azerbaijan, the practical side is this: a guest's complaint about Wi-Fi also affects their assessment of the trip's other services. Therefore, the quality of connectivity must be clearly stated in booking terms and at the welcome stage.