6.9 million tourists from Russia to Türkiye, only 68 thousand in the opposite direction

In 2025, 6.9 million Russian citizens visited Türkiye. During the same period, the number of tourist trips from Türkiye to Russia was 68,300. Turizmgazetesi published these figures based on assessments by Russian tourism experts.

Although the visa-free regime and direct flights facilitate travel, according to experts, these alone are not enough to create a mass tourist flow. Travel traffic between the two countries remains largely one-sided.

The source also discusses what steps Russia should take to attract foreign tourists, but does not provide a list of specific measures.

For the Azerbaijani market, this comparison is indirectly relevant: the imbalance between inbound and outbound tourist flows is not merely a matter of promotion, but also depends on the competitiveness of the hospitality product in terms of price, service and language.