Uzbekistan and Azerbaijan tourism companies held B2B meetings
Uzbek and Azerbaijani tourism companies held B2B meetings; the parties aim to increase mutual tourist flows.

Cooperation between Uzbekistan and Azerbaijan in the tourism sector continues in the format of B2B meetings. The parties have organized meetings with the aim of increasing tourist flow and establishing direct partnerships between tourism companies.
These meetings create opportunities for tourism operators, hotel and guesthouse owners, and other service providers to enter new markets. In recent years, Uzbekistan has been increasing its focus on the tourism sector and strives to expand ties with neighboring countries, including Azerbaijan.
For Azerbaijan, this is particularly important from the perspective of businesses operating in the hotel and hospitality sector: an increase in the flow of guests from Uzbekistan means additional customers for hotels, restaurants, and tourism services in Baku and the regions. For Azerbaijani tour operators, organizing tours to Uzbekistan can be a new source of income.
The outcome of the event depends on concrete contracts. For hotel and restaurant owners, the main opportunity is turning the connections established at B2B meetings into package tours, group reservations, and joint marketing activities.