Loyalty programs in hospitality are changing: points and discounts are not enough
According to dailypoint's "Loyalty Reimagined" report, traditional points and discount systems are no longer enough for hotels; hotels that use guest data properly will stand out.
The "Loyalty Reimagined" report prepared by dailypoint shows that guest loyalty in hospitality is being redefined. According to the report, classic points and discount programs no longer meet the needs of hotels.
The successful hotels of the future will be those that use guest data correctly, increase the share of direct bookings, and turn loyalty into a measurable revenue source. The report also includes nine key recommendations.
The practical takeaway for hotels and guesthouses in Azerbaijan is this: discounted cards and bonus points alone do not bring a guest back. If the data collected about when a guest came, why they came, and what they liked is used correctly, both direct bookings increase and the likelihood of a repeat visit rises.