Google has implemented a new protocol for hotel bookings, and the travel agency function has been left out

Google has implemented a new protocol called Universal Commerce Protocol, intended for hotel reservations. In the protocol's description, no separate field is envisioned for the intermediary function of a travel agency.

The main question raised by the source is this: within the framework of such a protocol, will AI-based booking become widespread, or will it fall by the wayside. The same source also indicates that inaccuracies in hotel content cost travelers an average of $1,900.

The absence of a field for an intermediary in the protocol means that booking can be established directly between the hotel and the AI system. This brings to the forefront how accurate and complete the hotel's own data is: incorrect or incomplete content translates directly into lost revenue.

For hotels and guesthouses in Azerbaijan, this primarily means the necessity of keeping their own online information — room type, price, availability, terms — accurate. Since in such systems there is no intermediary correcting the hotel's information, the responsibility falls directly on the property itself.