Google AI mode books hotels with 10 networks and OTAs in the US
Google's AI Mode feature books hotels in the US through 10 major hotel chains and online reservation platforms. After the price flow demand ended on September 30, independent hotels lost their advertising visibility.
Google's AI Mode feature in search carries out hotel bookings in the US through the 10 largest hotel chains and online reservation platforms. Google's price-feed requirement ended on September 30, and after that independent hotels lost their advertising visibility.
In other words, when a guest moves from search directly to booking, the large chains and platforms remain in a more visible position, while small and independent properties are left outside this channel.
For independent hotels and guesthouses in Azerbaijan, this means not relying on a single search platform for booking channels: strengthening direct reservations, one's own website and connections with local platforms is important.