Income disparity changes restaurant customer behavior
According to a study by Revenue Management Solutions, the widening income gap is changing restaurant customers' spending habits, and the notion of a single "average" customer is disappearing.
Restaurant customer behavior is changing due to the widening gap between income levels. This finding is reflected in a study by Revenue Management Solutions (RMS).
According to the study, approximately half of households with an annual income of $100,000 or more take a different approach to restaurant spending. RMS recommends that restaurant owners align pricing policies, promotions, and menu choices with customers' varying spending patterns.
A single "average customer" profile no longer works: one group of guests prefers high-priced menus and service, while another group gravitates toward discounts and affordable options. This makes it necessary to maintain both premium and accessible options in parallel on the same venue's menu.