Expedia is adding more than 30 artificial intelligence features, trust remains low in Europe
Expedia has added more than 30 artificial intelligence features to its travel platform, but Phocuswright research shows that fewer than a quarter of European travelers trust artificial intelligence for travel results.
Expedia has added more than 30 artificial intelligence features to its travel platform. This step coincides with a finding by the research firm Phocuswright: fewer than a quarter of European travelers trust the travel results provided by artificial intelligence.
On the same day, at the BLLA 2026 event, the position of boutique hotels was discussed. Ariela Goharik Kiradjian emphasized that boutique hotels win with specific offerings rather than generic ones. Hospitality Net's review also included the World Panel view on hotel websites becoming the least important part of the travel process.