Airbnb is implementing dynamic pricing, may move closer to a franchise model

Airbnb has rolled out a dynamic pricing feature for hosts. Alongside this, the company has brought up the idea of offering hosts additional products and services such as design services and financing.

The model the company keeps on its agenda resembles the franchise approach of hotel chains, but in a softer form. This approach is considered more suitable especially for individual hosts who do not need to list on multiple platforms.

For owners engaged in guesthouse and apartment rentals in Azerbaijan, this means the opportunity to use demand-based tools instead of managing pricing policy manually. Hotel and small guesthouse owners, meanwhile, should take into account that this platform, which acts as a competitor, is expanding its range of services.